A recent announcement last Thursday, May 10, by a New Zealand owned technology company has raised a few eyebrows in the telecommunications industry. VentureVoIP Ltd has launched what they are claiming is “the world’s first VoIP end-to-end telecommunications solution”.

VentureVoIP announced its plans to offer low-cost phone calls to small and medium-sized businesses, using ConduIT3, a VoIP based private branch exchange (PBX) designed for business in tandem with its own Dunedin-based exchange network.

According to VentureVoIP chairman Ian Lamb “a broadband internet connection is all that is needed to use the service. Features such as conference calls and video conferencing would be available at no cost. Many companies would get lower telecommunication costs by reducing their call costs and in some cases the number of fixed lines required.” Mr Lamb said VentureVoIP’s exchange would handle all the company’s telecommunications traffic, both in New Zealand and internationally. The company has formed partnerships with VoIP carriers in New Zealand and around the world.

The company, however, has encountered a few debates about the accuracy of their statements, with not a few readers pointing out several existing VoIP companies such as Skype, Gizmo or Asterisk. Matt Riddell, the technical director of VentureVoIP, clarified:

“We’re not just offering a VoIP service as it was inferred. We have created a full end to end solution including the ConduIT PBX which is an embedded platform running the ConduIT3 software, Asterisk and Linux. While we may not be the first to introduce VoIP, we believe we are the first to create a full end to end solution from the PBX at one end to the VoIP service at the other end. By installing a ConduIT3 PBX system in your offices, you are already set up to make calls. You do not need to add 30 VoIP providers to get least cost routing. Internally we do least cost routing with quality based weighting so that you get the best possible call costs but with an emphasis on quality. The great thing about this is that on the server side, we can add VoIP providers like your readers mentioned into our mix and if they provide both good quality and low prices then the calls will be routed via them. The quality based routing happens on a per destination basis, as while some VoIP providers may be good at one destination, they may not be so good at another destination.”

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